Friday, August 7, 2015

110% Discount!


All friends and likers of Mississippi Earrings who've had a chat with us on Whatsapp for buying or enquiring know these words:
We don't price in a manner that we can pretend to offer huge discounts! Hope you understand.
We registered on Snapdeal and some other platforms quite some time back and so we keep getting various SMSes/emails from them.

By and large, whenever we had conversations regarding 'sales', the representatives of these platforms seemed to suggest to us: GIVE DISCOUNTS, INCREASE SALES. And we never could quite do that. And we always found ourselves gaping at claims of discounts offered by a good number of jewelry sellers.

But this SMS above surely amused us. Pleasantly indeed. :)

Wednesday, December 24, 2014

Earrings for denims


If denims are what you love wearing, here's a design that would lift your face up. These  earrings are made in Sterling Silver and gemstones. You might even want to gift them to someone who loves denims.

Stay tuned for more BlueJeany jewels on this blog.

Connect with us on Whatsapp. Please save +918140002228 and share your name and number with us to receive one-design-a-week on Whatsapp. Cheers!

Thursday, December 11, 2014

What is 'real' jewelry?


Quite a few visitors at Mississippi say, "We wear only 'real'." On seeing some of our designs they say, "Oh, this! This we have in 'real'."

At best, this reality business only amuses us.

What is it that we see in the above pic? Real or unreal.

When visitors utter 'real', they seem to mean gold. They seem to mean diamonds. They seem to mean hyper-expensive.

The word 'jewelry', if traced back to the origins, actually simply means 'play of light'. (You can find out the etymology of the word through Google.) In the light of the meaning of 'play of light', jewelry is anything and everything. All comes to down how a piece of jewelry is composed to look.

But then, if it's so 'real' and hyper-expensive, it will sit in the locker most of the time. Where is the play? Where is the light? Where is that desirable look?

For us, when you are able to enjoy the play of light without any fear or worry, it's real.

Is your look real? Or is the jewelry that's sitting in the locker real?

Tuesday, November 11, 2014

Shop design and the business of variety

This is how our shop, Mississippi Earrings, looks.



If you look at the pic keenly, you'll find some unique good points about the design. You'll also have some questions. But let me ask you a question. How else could I have planned and designed this space?

Here's my understanding crystallized in a simple form.

Very few shop-keepers understand the design requirements when they start a shop. However, a shop invariably needs to be designed in some way. Since a typical shop these days carries the name 'showroom' and since the cost of real-estate is so high, shopkeepers are blinded by the tendency to devote as much space to 'show' as possible. There's also a tendency to think that showing a hell lot of things increases chances of sales. That's wrong to my understanding or context-dependent at best.

So 4 things to remember when setting up and designing a shop...

First point, divide the shop space into mainly 2 areas. Let me call the two areas as 1) Show Area (from which the name 'showroom' seems to have arisen), and 2) Work Area (or Mess Area). Yes a showroom has to have Show Area and Mess Area.

Second point. To my mind, the ratio between the two should be 50:50. Or it can even be 60:40 or 65:35, in favor of Mess Area. A curious shopkeeper devoted to improving his/her way of working and consequently, the customer's experience will always be up to something. He/she might often have something as work-in-progress. It's important to facilitate the process. Without space, this process might be stunted or even be relinquished. That might not be a good thing.

Third point. One might want to hide the Mess Area through an opaque divider. The point is the sight of Mess Area shouldn't spoil the sight of Show Area.

Fourth point. Mess Area design. You work on excel sheet, right? Erect a similar grid bottom to top on a big wall in your Mess Area section. That will serve you like crazy. Even your Mess Area will look like Show Area. Or may be more attractive.

Tuesday, September 16, 2014

The business of variety and what we call 'classics'

The t-shirt (brand is RIG) I'm in right now, I bought two colors in the same design and fabric from Pantaloons some 4 or 5 years back. One of the two colors faded early and I discarded that. But this one that I have right now just has stayed good. And I wear this tee more often than any other tee in my wardrobe.

On my visit to Pantaloons post that purchase of t-shirts, I don't recall having seen the same t-shirt again. Considering how good it has turned out, I am surprised. I wouldn't mind buying more pieces of the design yet again.

In fact, one of my cousins also bought two colors in the same design. He happened to discard the same color that I did. The other color he still wears fairly often.

And I've see this tee worn by quite a few others as well on different occasions.

A pair of Red Tape shoes I bought again some 4 years back and still feels so good, I find that design on the shelves even now when I visit the shops which sell Red Tape shoes. And every time I've visited these shops during discount sale season, I've not found this particular design on sale.

At our shop, Mississippi Earrings, there are certain designs which thrill the visitors (and therefore sell) more often than most other designs. In spite of our efforts to introduce other newer more beautiful designs, they continue to sell.

Mind you, for these instances - tee, shoes, earrings - I've not mentioned the prices. These designs have worked irrespective of the prices.

Slightly tangential, but in our other business run under the name of K.K. Stones, where we sell natural stone for flooring and wall cladding, Kota Stone and Black Granite continue to sell more than any other stone or color.

In the business of fashion, it's easy to get overwhelmed by variety. For the seller, it's the urge to offer variety. For the consumer, it's the urge to seek and experiment with variety. And yet, what works are the kind of specific designs like I've mentioned above.

We call them classics. Timeless.

I can see that Red Tape's observing its classics, wonder if Pantaloons is doing the same. It's important to keep these alive.

Wednesday, June 4, 2014

Is your look in the locker or on your face?


That's one essential question every woman who spends on jewelry ought to ask, no? The Indian woman with loads of cash, she buys so much jewelry only to keep most of it in the locker. And while things have changed, she stays happy thinking she's invested wisely.

Monday, April 28, 2014

And the conning continues...


A good number of patrons who come to our store are surprised by what we share with them.

So in today's (28th April 2014) TOI newspaper, you might've come across this piece of 'news'. You can check it online here. Considering how easy it is for them to influence the reader into believing something, it's a rather pathetic piece of 'journalism'.

They've mentioned 5 names here. 3 of them categorized under FAUX DIAMONDS. So let me fail the faux first.

CZ = American Diamond. Again, CZ = American Diamond. Which means, there shouldn't be a price difference. Having said that , CZs come from various manufacturers who claim some differences. So yeah, CZs are also branded products. Depending on the brand, one pays the price. And indeed, the prices span a wide range. And that 1 Carat prices for each of these Faux Diamonds that this girl, Hemali Chhapia-Shah the journalist, has mentioned are way off the mark.

The third Faux Diamond, Moissanite, doesn't come that cheap. Unless it's a Faux Moissanite. Or someone's figured out the patented making process and is making it illegally. More on this later in this very same post...

Coming to Diamonds, if you just make a casual search on Google, you'd realize that Natural Diamonds and Lab-made Diamonds are priced almost equally across the web. (Pardon me, if something's changed very recently. I guess not.) Why so?

The article I've linked to above has an explanation:
The website of Gemesis, one of the companies that manufactures diamonds via the CVD and HPHT methods, claims the only differentiator between the diamonds they produce and the natural stones is the point of origin. "Available in the purest Type IIa, colorless and rare, these diamonds possess the same exceptional cut, color and clarity, as well as identical chemical, optical and physical characteristics as high-quality mined diamonds," states the company.
You get that, no?

Now the moot point about diamonds and faux diamonds.

What are the reasons that drive this market for diamonds and faux diamonds? That brilliant brilliant slogan 'Diamonds are forever'. Or that investment that can be reaped at an appropriate time. Or that desire to be pampered rather extravagantly and therefore, be reassured of your man's commitment. Or that glitter that lights up a face (or a look).

You can think of more reasons and I guess they would be offshoots of the above.

Why are diamonds so expensive? Why is Moissanite so expensive, not in comparison to diamonds but in comparison to CZ?

For diamonds, ask De Beers. For Moissanite, ask Charles & Colvard. No, I am not seeking an escape here. Who among us knows the cost of the manufacturing these precious stones? Is it the cost of manufacturing that determines prices? Or is it the charm of a lovely face that makes these stones so desirable? And exactly what is the value of the charm of the woman's face you love?

I leave the answers to your own guesses and optical senses :).

Lastly, from what we've studied while running Mississippi Earrings, we've come to understand that it's really really difficult to determine if a diamond is a Natural Diamond or Lab-made (or man-made) Diamond. The world simply goes by the word of the jeweler that it buys from. But what your investment in forever?! Your guess is as good as mine.

Last issue.

What gives this woman Hemali Chhapia-Shah such misguided confidence to write such an article and occupy the space on a first page on TOI? Here's her record as shown on TOI website today, 28th April 2014. She's written 9 articles in total. All on education, except the one I've anchored this post on.

Diamond or not, isn't the point. To con or not to, is the meta-physical issue. Or let's ask, "What's conning?"