Skip to main content

Posts

110% Discount!

Recent posts

Earrings for denims

If denims are what you love wearing, here's a design that would lift your face up. These  earrings are made in Sterling Silver and gemstones. You might even want to gift them to someone who loves denims.

Stay tuned for more BlueJeany jewels on this blog.

Connect with us on Whatsapp. Please save +918140002228 and share your name and number with us to receive one-design-a-week on Whatsapp. Cheers!

What is 'real' jewelry?

Quite a few visitors at Mississippi say, "We wear only 'real'." On seeing some of our designs they say, "Oh, this! This we have in 'real'."

At best, this reality business only amuses us.

What is it that we see in the above pic? Real or unreal.

When visitors utter 'real', they seem to mean gold. They seem to mean diamonds. They seem to mean hyper-expensive.

The word 'jewelry', if traced back to the origins, actually simply means 'play of light'. (You can find out the etymology of the word through Google.) In the light of the meaning of 'play of light', jewelry is anything and everything. All comes to down how a piece of jewelry is composed to look.

But then, if it's so 'real' and hyper-expensive, it will sit in the locker most of the time. Where is the play? Where is the light? Where is that desirable look?

For us, when you are able to enjoy the play of light without any fear or worry, it's real.

Is…

Shop design and the business of variety

This is how our shop, Mississippi Earrings, looks.



If you look at the pic keenly, you'll find some unique good points about the design. You'll also have some questions. But let me ask you a question. How else could I have planned and designed this space?

Here's my understanding crystallized in a simple form.

Very few shop-keepers understand the design requirements when they start a shop. However, a shop invariably needs to be designed in some way. Since a typical shop these days carries the name 'showroom' and since the cost of real-estate is so high, shopkeepers are blinded by the tendency to devote as much space to 'show' as possible. There's also a tendency to think that showing a hell lot of things increases chances of sales. That's wrong to my understanding or context-dependent at best.

So 4 things to remember when setting up and designing a shop...

First point, divide the shop space into mainly 2 areas. Let me call the two areas as 1) Show Ar…

The business of variety and what we call 'classics'

The t-shirt (brand is RIG) I'm in right now, I bought two colors in the same design and fabric from Pantaloons some 4 or 5 years back. One of the two colors faded early and I discarded that. But this one that I have right now just has stayed good. And I wear this tee more often than any other tee in my wardrobe.

On my visit to Pantaloons post that purchase of t-shirts, I don't recall having seen the same t-shirt again. Considering how good it has turned out, I am surprised. I wouldn't mind buying more pieces of the design yet again.

In fact, one of my cousins also bought two colors in the same design. He happened to discard the same color that I did. The other color he still wears fairly often.

And I've see this tee worn by quite a few others as well on different occasions.

A pair of Red Tape shoes I bought again some 4 years back and still feels so good, I find that design on the shelves even now when I visit the shops which sell Red Tape shoes. And every time I'…

Is your look in the locker or on your face?

That's one essential question every woman who spends on jewelry ought to ask, no? The Indian woman with loads of cash, she buys so much jewelry only to keep most of it in the locker. And while things have changed, she stays happy thinking she's invested wisely.

And the conning continues...

A good number of patrons who come to our store are surprised by what we share with them.

So in today's (28th April 2014) TOI newspaper, you might've come across this piece of 'news'. You can check it online here. Considering how easy it is for them to influence the reader into believing something, it's a rather pathetic piece of 'journalism'.

They've mentioned 5 names here. 3 of them categorized under FAUX DIAMONDS. So let me fail the faux first.

CZ = American Diamond. Again, CZ = American Diamond. Which means, there shouldn't be a price difference. Having said that , CZs come from various manufacturers who claim some differences. So yeah, CZs are also branded products. Depending on the brand, one pays the price. And indeed, the prices span a wide range. And that 1 Carat prices for each of these Faux Diamonds that this girl, Hemali Chhapia-Shah the journalist, has mentioned are way off the mark.

The third Faux Diamond, Moissanite, doesn't come …