Friday, March 1, 2013

"Don't you keep that? Or that or that?"

That kind of question is the trick question. When a prospect or visitor at the shop starts throwing such questions, what do you do? How do you interpret?

I've observed that there are prospects who are genuinely looking for a particular kind of thing and come looking for it in the hope that our shop would have that.

On the other hand, there's a big section of prospects who ask that question just to 'deceive'. Either they just don't know what they are looking for and, therefore, try to convince themselves (and us) rather failingly that they know what they want, or they feel guilty of spending our time and not buying anything and, therefore, need an easy escape.

These latter kind of prospects also ask us the question in a manner so as to convey that if we keep stuff like the ones which are not currently on display, we would get them, and many like them, to buy. Beware of this hopium. Businessmen typically want to satisfy their prospects and such hopium might induce them to invest in unnecessary stocks.

Prospects who are looking for something or those who feel no guilt in window-shopping usually say so, seem to look at things more intently and walk around decisively.

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