Aesthetic judgments of jewelry largely depend on recognition of shapes or asking for the likable shapes. I haven't heard more than 1% of the customers who've visited Mississippi Earrings naming the shapes they like or want. And that makes it difficult for them to ask for the stuff they really have in mind, or for us to give them stuff that they really want.
This should help a little bit. There's over-all form of jewelry and then there are forms of gemstones used therein. Will talk about the over-all form of jewelry in the following posts.
